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Reliability Score
64
31 → 64(+33 pts)
SaaS: Reported active_users for 2025-12 is 1,794, but recomputed value from raw events is 9,583. Discrepancy of -434.2%.
BayesIQ's audit surfaced 4 findings and enabled targeted remediation that improved the reliability score from 31 to 64.
Leadership approved Series C deck showing 1,794 active users — actual count is 9,583. Investor materials contained a 434% undercount
Reported
1,794
active users · 2025-12
Audited
9,583
Understated 434.2%
Decision Exposure
Leadership approved Series C deck showing 1,794 active users — actual count is 9,583. Investor materials contained a 434% undercount
Reported
30.6%
churn rate · 2025-12
Audited
4.8%
Overstated 84.4%
Decision Exposure
Churn rate reported to board at 30.6% triggered emergency retention spend — actual churn is 4.8%
Reported active_users for 2025-12 is 1,794, but recomputed value from raw events is 9,583. Discrepancy of -434.2%.
BayesIQ Data Reliability Audit
SaaS
Audit Period: December 2025
Reliability Score
Fair — significant data quality issues detected
Illustrative example — representative of BayesIQ audit deliverables
BayesIQ audits a SaaS company's core reporting pipeline covering active users, churn rate, and MRR calculations. The audit surfaces 4 critical issues — including a 434% active user undercount caused by deduplication failures and a churn rate overstated by 84% due to denominator drift. Leadership had been making expansion and retention decisions based on fundamentally wrong numbers. After remediation, the reliability score improves from 31 to 64.
Key Metrics: Reported vs Audited
| Metric | Period | Reported | Audited | Delta |
|---|---|---|---|---|
| active_users | 2025-12 | 1,794 | 9,583 | understated 434.2% |
| churn_rate | 2025-12 | 30.6% | 4.8% | overstated 84.4% |
Top Findings
active_users misreported for 2025-12 (off by -434.2%)
Leadership approved Series C deck showing 1,794 active users — actual count is 9,583. Investor materials contained a 434% undercount
churn_rate misreported for 2025-12 (off by +84.4%)
Churn rate reported to board at 30.6% triggered emergency retention spend — actual churn is 4.8%
Near-duplicate rows detected
102 duplicate user records inflating MRR calculations and distorting cohort analysis
102 rows affected
Null values in required column: user_id
40 records missing user_id — these accounts are invisible to retention tracking
40 rows affected
Recommended Actions
- 1
Investigate duplicate records. Add dedup logic keyed on non-key fields.
Owner: Data Engineering|Effort: Mediumhigh - 2
Fix null values in required column 'user_id' at the source.
Owner: Data Engineering|Effort: Mediumhigh - 3
Investigate root cause of active_users discrepancy for 2025-12. Check for duplicate events, missing data, or filter logic differences.
Owner: Data Engineering|Effort: Mediumhigh - 4
Investigate root cause of churn_rate discrepancy for 2025-12. Check for duplicate events, missing data, or filter logic differences.
Owner: Data Engineering|Effort: Mediumhigh
Deliverables
Why this matters
active_users misreported for 2025-12 (off by -434.2%)
highLeadership approved Series C deck showing 1,794 active users — actual count is 9,583. Investor materials contained a 434% undercount
churn_rate misreported for 2025-12 (off by +84.4%)
highChurn rate reported to board at 30.6% triggered emergency retention spend — actual churn is 4.8%
Near-duplicate rows detected
high102 duplicate user records inflating MRR calculations and distorting cohort analysis
What working with BayesIQ looks like
Discovery
4 findings identified
Remediation
Data Engineering resolved key issues
Steady State
Metrics verified and trustworthy
Your Data
This could be your story
What makes BayesIQ different
Findings connected to business meaning
Operational and executive surfaces produced
Remediation governed and tracked
Evidence and decisions preserved
Metric confidence legible over time
Book a SaaS Data Diagnostic
A focused $7,500 engagement. We audit your saas data, score your metrics, and deliver a remediation roadmap in 2 weeks.
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Ongoing monitoring, governed corrections, and executive-ready reporting. Starting at $2,500/month.
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